The primary traffic sources for most websites are the major search engines: Google, Yahoo, and Bing. Search Engine Optimization or SEO is the most effective form of online marketing because visitors go to a website by making it visible on top of the search engine’s results page. More visibility in search engine results will result in more visitors viewing your website. This is achieved by researching relevant phrases and keywords which the visitors are most likely to use while conducting a search for products or services in the search engines. These phrases or keywords are then targeted for using various SEO techniques such as content writing, social media marketing, link building, meta-tag optimization, etc.
How can your website show up at the top of the list?
Keyword research & competitor research: Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
Analytics setup & review: Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
Link building campaigns: Link building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It's not just about building links, though. It's about finding the right links, both in terms of quantity and quality.
Social media campaigns: A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
Search engine ranking reporting: If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That's why it's so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
Repeat with keyword research: Keyword research isn't a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.
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